Streetstyle the River Island customer

Uniform amongst friendship groups, often including across-body bags - tan leather, as well as uggs boots. Top right, girl in red shirt has a more unique style and perhaps is a "cherry picker" type customer of River Island. Bottom right, girl is wearing red gilet - more preppy style, note: shearling boots - very trendy this gone AW. See shopping bags for competitors.



Military inspired outerwear, chunky scarfs, animal print faux fur coats, casual comfortable clothing - eg leggings.